Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/4701
Title: | Evaluating the effectiveness of rural marketing strategy; ITC, Coimbatore | Authors: | Binani, Anand | Keywords: | Price control;Retail outlets;Brand merchandising;Communication channel;Rural marketing strategies;Distribution promotion;Market study, ITC product | Issue Date: | 2000 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.P-024 | URI: | http://repository.iimb.ac.in/handle/123456789/4701 |
Appears in Collections: | 2000 |
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P-024.pdf | 8.16 MB | Adobe PDF | View/Open Request a copy |
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