Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/4701
Title: Evaluating the effectiveness of rural marketing strategy; ITC, Coimbatore
Authors: Binani, Anand 
Keywords: Price control;Retail outlets;Brand merchandising;Communication channel;Rural marketing strategies;Distribution promotion;Market study, ITC product
Issue Date: 2000
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-Summer Project Report;SP.PGP.P-024
URI: http://repository.iimb.ac.in/handle/123456789/4701
Appears in Collections:2000

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