Study of consumer attitude towards and consumer usage patterns of branded ready to  wear trousers and to make recommendations to facilitate the growth of Van Heusen brand and to suggest internet strategy for Van Heusen; Madura Garments

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/4784

DC Field	Value	Language
dc.contributor.author	Arora, Jitendra	en_US
dc.date.accessioned	2016-03-25T16:50:42Z
dc.date.accessioned	2019-03-20T04:08:50Z	-
dc.date.available	2016-03-25T16:50:42Z
dc.date.available	2019-03-20T04:08:50Z	-
dc.date.issued	2000
dc.identifier.other	PGP_SP_P_010	-
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/4784
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Bangalore	en_US
dc.relation.ispartofseries	PGP-Summer Project Report;SP.PGP.P-010	en_US
dc.subject	Consumer attitude	en_US
dc.subject	Internet strategy	en_US
dc.subject	Brand strategy, trousers	en_US
dc.subject	Readymade branded trousers	en_US
dc.subject	Distribution policy	en_US
dc.subject	Retail outlets	en_US
dc.subject	Consumer survey	en_US
dc.title	Study of consumer attitude towards and consumer usage patterns of branded ready to wear trousers and to make recommendations to facilitate the growth of Van Heusen brand and to suggest internet strategy for Van Heusen; Madura Garments	en_US
dc.type	Summer Project Report-PGP	en_US
Appears in Collections:	2000

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