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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4809| Title: | Launch strategy and market analysis for maggi noodles(50g) pack in Delhi city. And a study the impact of the change in the volume and price of the maggi ketchup; Nestle (India) | Authors: | Vinay, Raghunath | Keywords: | Maggi noodles;Management decision problem;Food products;Market analysis. maggi noodles;Marketing research problem;Vague problem;Customer survey analysis;Trade survey analysis;Launch strategies;Pre launch strategy | Issue Date: | 2001 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.P1-076 | URI: | http://repository.iimb.ac.in/handle/123456789/4809 |
| Appears in Collections: | 2001 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| P1-076.pdf | 6.22 MB | Adobe PDF | View/Open Request a copy |
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