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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4870| Title: | Cheese-spread market in Delhi - a study and a strategy; Britannia New-Zealand Foods Private Limited | Authors: | Bhuchar, Abhimanyu | Keywords: | Market analysis and strategy;Retailer survey;Consumer survey;Brand recall;Brand loyalty;Product strategies;Cheese market | Issue Date: | 2002 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.P2-021 | URI: | http://repository.iimb.ac.in/handle/123456789/4870 |
| Appears in Collections: | 2002 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| P2-021.pdf | 5.03 MB | Adobe PDF | View/Open Request a copy |
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