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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/4886| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Basu, Hindol | en_US |
| dc.date.accessioned | 2016-03-25T16:55:07Z | |
| dc.date.accessioned | 2019-03-18T05:46:27Z | - |
| dc.date.available | 2016-03-25T16:55:07Z | |
| dc.date.available | 2019-03-18T05:46:27Z | - |
| dc.date.issued | 2002 | |
| dc.identifier.other | PGP_SP_P2_017 | - |
| dc.identifier.uri | http://repository.iimb.ac.in/handle/123456789/4886 | |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Bangalore | en_US |
| dc.relation.ispartofseries | PGP-Summer Project Report;SP.PGP.P2-017 | en_US |
| dc.subject | Campaign management | en_US |
| dc.subject | Risks rules | en_US |
| dc.subject | Prioritization | en_US |
| dc.subject | Marketing collateral | en_US |
| dc.subject | Channel selection | en_US |
| dc.subject | Wallet share | en_US |
| dc.subject | Marketing campaign | en_US |
| dc.subject | Customer retention | en_US |
| dc.title | Development of a campaign management blueprint; ICICI Bank | en_US |
| dc.type | Summer Project Report-PGP | en_US |
| Appears in Collections: | 2002 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| P2-017.pdf | 3.64 MB | Adobe PDF | View/Open Request a copy |
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