Marketing of tea: strategies for Indian tea industry

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/493

DC Field	Value	Language
dc.contributor.author	Gopalaswamy, T P	en_US
dc.contributor.author	Xavier, M J	en_US
dc.date.accessioned	2012-07-26T11:27:29Z
dc.date.accessioned	2016-01-01T07:06:52Z
dc.date.accessioned	2019-05-27T08:42:38Z	-
dc.date.available	2012-07-26T11:27:29Z
dc.date.available	2016-01-01T07:06:52Z
dc.date.available	2019-05-27T08:42:38Z	-
dc.date.copyright	1992	en_US
dc.date.issued	1992
dc.identifier.other	WP_IIMB_26	-
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/493	-
dc.description.abstract	The Indian Tea Industry is facing a crisis in the context of the collapse of USSR, who were the major buyers of Indian Tea. This paper analyses the demand for tea in the domestic as well as international market. The export potential for tea is analysed regionwise for several groups of countries. Similarly, the domestic desmand is also analysed in terms of packaged and loose tea. Based on this analysis, strategies have been suggested for domestic and export marketing.
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Bangalore	-
dc.relation.ispartofseries	IIMB Working Paper-26	-
dc.subject	Tea industry	-
dc.subject	Marketing management	-
dc.title	Marketing of tea: strategies for Indian tea industry	en_US
dc.type	Working Paper
dc.pages	18p.
Appears in Collections:	1992

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