Entry strategies of multi-nationals: Indian context

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/494

DC Field	Value	Language
dc.contributor.author	Kumar, S Ramesh	en_US
dc.contributor.author	Xavier, M J	en_US
dc.date.accessioned	2012-07-26T11:27:29Z	-
dc.date.accessioned	2016-01-01T07:09:21Z	-
dc.date.accessioned	2019-05-27T08:40:30Z	-
dc.date.available	2012-07-26T11:27:29Z	-
dc.date.available	2016-01-01T07:09:21Z	-
dc.date.available	2019-05-27T08:40:30Z	-
dc.date.copyright	1996	en_US
dc.date.issued	1996	-
dc.identifier.other	WP_IIMB_84	-
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/494	-
dc.description.abstract	India with a population of over 920 million people with 300 million of them in the middle income category, is a country that cannot be ignored by any foreign multinational company. The hitherto protected Indian market was opened to foreign companies in the year 1992 through the liberalization policies initiated by the Government of India.In this article some of the unique characteristics of the Indian market and the entry strategies followed by foreign companies in different industries are discussed.	-
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Bangalore	-
dc.relation.ispartofseries	IIMB Working Paper-84	-
dc.subject	Multinational company	-
dc.subject	Liberalization policies	-
dc.title	Entry strategies of multi-nationals: Indian context	en_US
dc.type	Working Paper	-
dc.pages	18p.	-
dc.identifier.accession	E9461	-
Appears in Collections:	1996

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