1. IIMB-
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  3. Working Papers
  4. 2000
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/497
DC FieldValueLanguage
dc.contributor.authorKumar, S Rameshen_US
dc.contributor.authorShah, Janaten_US
dc.contributor.authorSingh, Nitinen_US
dc.date.accessioned2012-07-26T11:27:29Z-
dc.date.accessioned2016-01-01T07:12:11Z-
dc.date.accessioned2019-05-27T08:38:17Z-
dc.date.available2012-07-26T11:27:29Z-
dc.date.available2016-01-01T07:12:11Z-
dc.date.available2019-05-27T08:38:17Z-
dc.date.copyright2000en_US
dc.date.issued2000-
dc.identifier.otherWP_IIMB_148A-
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/497-
dc.description.abstractA close observation paid to large departmental stores/supermarkets (at least in metros) would show consumers carrying a variety of items (generally non-durables) at home. This variety could include several products which were originally not on the shopping list of consumers.-
dc.language.isoenen_US
dc.publisherIndian Institute of Management Bangalore-
dc.relation.ispartofseriesIIMB Working Paper-148A-
dc.subjectBrand communication-
dc.subjectConsumer behavior-
dc.subjectBrand loyalty-
dc.titleShopaholics: an exploratory studyen_US
dc.typeWorking Paper-
dc.pages31p.-
dc.identifier.accessionE17068-
Appears in Collections:2000
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