Empirical study on consumer decision making for consumer products

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/499

DC Field	Value	Language
dc.contributor.author	Kanagal, Nagasimha Balakrishna	-
dc.contributor.author	Kumar, S Ramesh	en_US
dc.date.accessioned	2012-07-26T11:27:29Z	-
dc.date.accessioned	2016-01-01T07:12:50Z	-
dc.date.accessioned	2019-05-27T08:39:00Z	-
dc.date.available	2012-07-26T11:27:29Z	-
dc.date.available	2016-01-01T07:12:50Z	-
dc.date.available	2019-05-27T08:39:00Z	-
dc.date.copyright	2001	en_US
dc.date.issued	2001	-
dc.identifier.other	WP_IIMB_173	-
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/499	-
dc.description.abstract	An empirical study has been undertaken to understand the consumer decision-making processes in the consumer packaged goods category. The study seeks to understand the consumer decision making process by buy stage - need, awareness, search, purchase, post purchase. The study also seeks to apply the empirical study to a theoretical framework of consumer decision making with reference to consumer packaged goods.	-
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Bangalore	-
dc.relation.ispartofseries	IIMB Working Paper-173	-
dc.subject	Consumer decision-making	-
dc.subject	Consumer packaged goods	-
dc.title	Empirical study on consumer decision making for consumer products	en_US
dc.type	Working Paper	-
dc.pages	14p.	-
dc.identifier.accession	E19654	-
Appears in Collections:	2001

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