Karma cola - coke in India

Abstract

This paper describes the process of development of a context-specific scale to measure the Ethical Orientation of Indian MBA students. There has been a lot of interest regarding Business Ethics during the last two decades and Business Ethics courses have become part of MBA curriculum in many business schools. But our understanding of the impact of business education on the Ethical Orientation of MBA students remains inadequate. This exercise of scale development is a part of a larger study aimed at understanding the impact of the Business Education on the MBA students. Survey of literature indicates that scales for measuring 'Ethical Orientation' are predominantly quantifications of normative ethical philosophies like, 'Teleology', 'Deontology', 'Relativism' and 'Justice'. Some researchers also developed descriptive context-specific scales.