Innvoation model for Indian IT companies

Abstract

Indian IT companies who are primarily into providing IT services have entered the big league of Billion dollar enterprise. Companies like Wipro have experienced nearly 50% CAGR in the past few years. Competition is increasing from countries like China and also from upcoming players from India. The slow down has brought in increased price pressure. To meet the shareholders expectations, the large IT companies in India are exploring alternatives to grow up the value chain. This thesis focuses on the aspect of innovation in fuelling the growth and higher returns. While the study and recommendations are valid for the large IT houses, the study is focussed on Wipro.