Brand failure: concepts and causes

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/524

DC Field	Value	Language
dc.contributor.author	Kumar, S Ramesh	en_US
dc.contributor.author	Murthy, Y L R	en_US
dc.date.accessioned	2012-07-26T11:27:30Z	-
dc.date.accessioned	2016-01-01T07:09:21Z	-
dc.date.accessioned	2019-05-27T08:40:25Z	-
dc.date.available	2012-07-26T11:27:30Z	-
dc.date.available	2016-01-01T07:09:21Z	-
dc.date.available	2019-05-27T08:40:25Z	-
dc.date.copyright	1996	en_US
dc.date.issued	1996	-
dc.identifier.other	WP_IIMB_81	-
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/524	-
dc.description.abstract	Considering the proliferation of brands in the Indian context and the failure rates brands have, it will be of interest to see why brands fail. Since brand failure is a widely prevalent phenomenon the reasons for the sane night be very many, Explanations available in research show two broad areas of thrust in accounting for brand failure. The first set of explanations have an organizational/strategic focus. The second have product/brand focus	-
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Bangalore	-
dc.relation.ispartofseries	IIMB Working Paper-81	-
dc.subject	Brand study	-
dc.subject	Market study	-
dc.title	Brand failure: concepts and causes	en_US
dc.type	Working Paper	-
dc.pages	11p.	-
dc.identifier.accession	E9450	-
Appears in Collections:	1996

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