Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/5285
Title: Pricing studies in IT industry
Authors: Acharya, Anshuman 
Jain, Pareekh 
Keywords: Pricing models;Value based pricing;Brand equity;Customer relationship;Fixed price projects;Work allocation;Value pricing
Issue Date: 2003
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-Contemporary Concerns Study;CCS.PGP.P3-044
URI: http://repository.iimb.ac.in/handle/123456789/5285
Appears in Collections:2003

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