Study the scope of information technology in customer relationship management (CRM) in the retail industry with special emphasis on relationship marketing

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/5289

DC Field	Value	Language
dc.contributor.advisor	Gopalan, M R	-
dc.contributor.author	Prasad, Lokesh	en_US
dc.contributor.author	Chauhan, Kaushik	en_US
dc.date.accessioned	2016-03-27T12:05:35Z
dc.date.accessioned	2019-05-28T07:44:59Z	-
dc.date.available	2016-03-27T12:05:35Z
dc.date.available	2019-05-28T07:44:59Z	-
dc.date.issued	2003
dc.identifier.other	CCS_PGP_P3_060	-
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/5289
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Bangalore	en_US
dc.relation.ispartofseries	PGP-Contemporary Concerns Study;CCS.PGP.P3-060	en_US
dc.subject	CRM	en_US
dc.subject	Information technology	en_US
dc.subject	Retail industry	en_US
dc.subject	Shoppers stop	en_US
dc.subject	Relationship marketing	en_US
dc.title	Study the scope of information technology in customer relationship management (CRM) in the retail industry with special emphasis on relationship marketing	en_US
dc.type	CCS Project Report-PGP	en_US
Appears in Collections:	2003

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