1. IIMB-
  2. FPM Publications
  3. Doctoral Dissertations
  4. 2013
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/5989
DC FieldValueLanguage
dc.contributor.advisorMurthy, Ishwar-
dc.contributor.authorGuhesh, Nalini-
dc.date.accessioned2016-10-25T06:39:47Z-
dc.date.accessioned2019-03-19T09:16:18Z-
dc.date.available2016-10-25T06:39:47Z-
dc.date.available2019-03-19T09:16:18Z-
dc.date.copyright2013en_US
dc.date.created2016-10-25-
dc.date.issued2013-
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/5989-
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Bangalore-
dc.relation.ispartofseriesDIS-IIMB-FPM-P13-09-
dc.subjectCustomer management- decision modelsen_US
dc.subjectOptimal customer lifetime valueen_US
dc.subjectCustomer relationship managementen_US
dc.subjectCustomer equityen_US
dc.titleOptimal CLV based decisions for existing customer management in situations of sequential social influenceen_US
dc.typeFPM-Thesis-
dc.pages168p.en_US
dc.identifier.accessionE37867-
dc.identifier.accessionE38368-
Appears in Collections:2013
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