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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/8059| Title: | Creating successful new products: challenges for Indian industry | Authors: | Prabhu, Ganesh N Krishnan, Rishikesha T |
Keywords: | New product development;Two wheelar companies;Information technology/software product development | Issue Date: | 1999 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | IIMB Working Paper-136 | Abstract: | In the increasingly competitive environment in India, the development and launch of new products have become an important competitive tool. In a crowded marketplace, there is greater need for differentiation; in markets that tend to be stagnant there is pressure to create excitement. The development and launch of new products helps in both situations. | URI: | http://repository.iimb.ac.in/handle/123456789/8059 |
| Appears in Collections: | 1999 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| WP_IIMB_136.pdf | 2.55 MB | Adobe PDF | View/Open |
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