Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/9443| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Sreelata Jonnalagedda | |
| dc.contributor.author | Namrata Shiggaon | |
| dc.contributor.author | Sowmya Menon | |
| dc.date.accessioned | 2017-09-05T12:56:13Z | |
| dc.date.accessioned | 2019-03-18T10:25:59Z | - |
| dc.date.available | 2017-09-05T12:56:13Z | |
| dc.date.available | 2019-03-18T10:25:59Z | - |
| dc.date.issued | 2015 | |
| dc.identifier.uri | http://repository.iimb.ac.in/handle/123456789/9443 | |
| dc.language.iso | en_US | |
| dc.publisher | Indian Institute of Management Bangalore | |
| dc.relation.ispartofseries | PGSEM-PR-P15-29 | - |
| dc.subject | Pricing cues | |
| dc.subject | Customer bying | |
| dc.title | Pricing cues used by retailers to influence customer buying decisions in the durables segment | |
| dc.type | Project Report-PGSEM | |
| dc.pages | 20p. | |
| Appears in Collections: | 2015 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 1212036_1212056_2.pdf | 2.62 MB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.