Marketing communication strategy for a wealth management company

Abstract

It was New Year s Eve and Ranji Dani, one of the three co-founders of Think Consultants was taking a break from a hectic week. There was every reason for him to be pleased with what the company had achieved in the short tenure of 10 years. The company had shown an organic growth of 30% year on year via customer referrals only. It had enjoyed superior customer loyalty and retention rate was very high. Ranjit looked at a stack of New Year s gifts for existing customers lying in the room and it got him thinking about the year that lay ahead of the company. So far the business had been good for the company. The company was a neighborhood firm and both the company and its founders were well known in Nagpur. However not all customers were a profitable investment for the company. Going forward they wanted to grow the business into more profitable segments and get self-employed professionals as their customers while maintaining the current image of the company.