Customer profiling and analysis for techmantu

Abstract

Techmantu (http://techmantu.com/) is an upcoming consultancy which focuses oncreating and executing digital marketing strategy for its clients . Some of its clientsare facing the challenge of not knowing enough about their existing customers. Evenif they have an intuitive knowledge of customer base they would like to have a databacked understanding of customer behavior which can be used to drive improvedcustomer relationships .This project will aim at performing a data based customer segmentation forTechmantu s client - indianhair which is a provider of hairstyling products in US.We will use data mining techniques on data from existing sources and externalsources like social media to arrive at the customer segmentation.