Market research to ascertain consumer perception of motorola smartphones and the impact of motorola s past decisions

Abstract

The smartphone market has witnessed extraordinary growth in recent years. However, explosive growth has been accompanied by significant disruption. Large companies are trying to create customer pull by convincing users that mobile is the platform for continuous connectivity, whether it is personal, professional or social. Apart from the software, companies have also redefined the mobile hardware market. Today a user can choose a mobile phone based on processor speed, RAM, graphics card, cameras etc. Customers have been bombarded with options, which were the buying criteria for a computer, in the mobile space. In this report we focus on Indian market smartphone with special interest on Motorola.