Cookmuse: a home cooked food delivery venture; assessment and support for future plan for growth and sustainability

Abstract

Cook Muse is a food start-up venture in the very early stage, which delivers home cooked food by the homemakers (especially housewives) in Bangalore. Bangalore being one of the fastest growing cosmopolitan cities and having a vibrant migrant population, is an ideal platform to launch the venture to cater to young people from different states who are looking at having homemade food. The idea behind this start up is to aggregate and empower homemakers to have dishes prepared at their home kitchens - some of the exotic items which are rare and not easily available to order from the restaurants or any online food start-ups, and to get it delivered at the customer s doorstep. This will be a win-win situation for both the customer who wants traditional, authentic food with reasonable prices and for the homemaker who will earn a commission amount for each order delivered. The main USP for this Start-up is inclusion of a variety of exotic dishes from different states of India starting with North Eastern, Bihari, Bengali cuisines .CookMuse will have a lucrative pricing strategy which will be based on the volume of raw material cooked which is a major gain for the customer. Cook Muse is now operating in selected areas in Bangalore, having 10 homemakers on board, already served over 100 people in 1.5 months.