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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/9528| Title: | Analysis of flipkart and amazon e-commerce business in the Indian context | Authors: | Dutta, Srestha | Keywords: | Marketing management;e-commerce;Online marketing | Issue Date: | 2017 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGPEM-PR-P17-29 | Abstract: | This project aims at analyzing the e-commerce strategies of Amazon. In doing so, Amazon India business is analyzed. Firstly an analysis is done for Amazon business in India. In order to compare with the other competitors, Flipkart business strategy analysis is also done. This gives a clear picture of the business strategies of the 2 e-commerce giants. Post that, analysis is primarily done for Amazon. Resource capability analysis is done. Based on the analysis, final recommendations are drafted for Amazon. | URI: | http://repository.iimb.ac.in/handle/123456789/9528 |
| Appears in Collections: | 2017 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 1516058.pdf | 784.23 kB | Adobe PDF | View/Open Request a copy |
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