Marketing solar power: B2B

Abstract

Indian economy is poised for very high growth. Additional demand for energy to sustain this growth will further worsen the existing energy-deficit scenario unless additional sources of energy are utilized. The reliance of fossil fuels in India s energy mix has resulted in increased greenhouse gas emissions and also put a pressure on India s fiscal deficit. To meet global commitments and environmental sustainability, there is a major push for renewable energy. India has been blessed with abundance of solar energy, harnessing it is seen as an alternative renewable energy source. Push from the Government (National solar mission JNNSM) and rapidly declining cost has increased adoption of solar power. With active investments from government and industries, the growth seen in solar power generation is very high. This has led to participation from several large and small players delivering various solar power based solutions. The solar energy market in India can be highly categorized based on region/state, size of projects, products and solutions and key players. In this report we discuss on the various opportunities within the solar energy market in India and how smaller firms can go about to participate in this ecosystem.