Business plan on leisure management

Abstract

Tourism has become a popular leisure activity across the globe and tourists are people who travel and stay away from their usual surroundings for a short span of time that ranges from a few days to months. A lot of tour and travel operators exist today who cater to these needs. But what about those people who want to spend short spans of leisure time like end of the day and weekends, in their own cities and nearby locations? There are few services currently available that cater to this need. This is the market gap that we have identified for LM and we intend to initially cater to the city of Bangalore. The closest that the existing tours operators get to short leisure are weekend getaways. Our target customers have a hectic schedule over the weekdays and are looking for avenues to de-stress and to utilize their leisure time doing things that interest them. In a fast paced city like Bangalore, there are myriad channels for spending one s leisure time catering to one s interests. But what is lacking is the service that helps them to identify and manage these choices. LM will be an online portal that gives information about the various short leisure time activities that are available in the city and neigh boring regions. According to the needs of the consumers, we will offer specific packages that will suit their needs and hence it will be a mass customized service. The scope of the options available will include a whole range of activities from adventure sports to social service and everything in between. The idea will bring our target consumers closer to both - the rich historical and cultural essence of India as well as the modern up-beat opportunities of leisure. As far as the social responsibility is concerned, our leisure management packages have a suite of social initiatives as a part of them helping the affluent class of India to do their bit in uplifting and making a difference to the less-privileged class of India while ensuring the fun element.5The opportunity for this service exists because:1. According to a study by the McKinsey Global Institute, the aggregate consumers pending could more than quadruple to Rs. 70 trillion by 2025, from about Rs. 17trillion in 20051.2. There are currently not many firms that cater to managing short leisure interests of the target segment.3. More than 25 percent of homes have PCs, the highest internet penetration rate in the country and hence it can serve as the ideal medium to offer our services to the target customers. Our core business has two major branches Business to Business (B2B) and Business to Consumer (B2C). The B2B aspect has been deferred to the Phase II of the implementation of the business. We intend to start with B2C which will help us gain the most needed acceptance of the concept and credibility of our brand in the minds of the consumer which we hope to leverage during the B2B implementation.