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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/9953| Title: | Study of promotions for a retail outlet | Authors: | Chourasiya, Deepak Suresh, Thorat Nachiket |
Keywords: | Marketing management | Issue Date: | 2008 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-CCS-P8-185 | Abstract: | The objective of many FMCG marketers is to improve the effectiveness and efficiency of their marketing expenditures. The goal is often to increase sales and/or profitability. Nowadays, it is easy to get data and associated facts due to enhancement in the new state-of-art technologies. It has become possible now to address these issues efficiently and cost-effectively. The objective of this study is to understand the promotion effectiveness and profitability of a retail outlet, using the data collected for promotions and sales. The use of SAS and SPSS software has been done to analyze the data. | URI: | http://repository.iimb.ac.in/handle/123456789/9953 |
| Appears in Collections: | 2008 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| E32942_P8-185.pdf | 1.75 MB | Adobe PDF | View/Open Request a copy |
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