1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 2015
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/10253
DC FieldValueLanguage
dc.contributor.authorSashi Kumar C
dc.date.accessioned2019-11-02T06:00:54Z-
dc.date.available2019-11-02T06:00:54Z-
dc.date.issued2015
dc.identifier.urihttp://repository.iimb.ac.in/handle/2074/10253-
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesSP.PGP.P15-69
dc.subjectMarketing management
dc.subjectSegmentation
dc.titleTo develop end-to-end campaign management process and structure, including segmentation strategy and reporting framework, for Starbucks
dc.typeSummer Project Report-PGP
dc.pages4p.
dc.identifier.accessionE39293
Appears in Collections:2015
Files in This Item:
File SizeFormat 
SP_PGP_P15-69.pdf549.62 kBAdobe PDFView/Open    Request a copy
Show simple item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.