Diagnoses: Product market risk is as important as credit risk

Abstract

The April-June 1998 issue of Vikalpa had published a Management Case titled ‘Aokam Perdana Berhad’ by Jayanth R Varma and V Raghunathan which discussed the issue of put options spelling bankruptcy for financially weak companies like Aokam. In this issue, we carry V Ranganathan's response on the case.The July-September 1998 issue had featured a Management Case titled ‘Splendor Decorative Laminates India Ltd.’ by Abraham Koshy which focused on the evaluation of market research proposals and selecting an appropriate market research agency. In this issue, we carry two responses on the case by V Sanal Kumar and Ashis Mishra.