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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/10416| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Shainesh, G | |
| dc.contributor.author | Mohan, Ramneesh | |
| dc.date.accessioned | 2019-11-08T12:15:07Z | - |
| dc.date.available | 2019-11-08T12:15:07Z | - |
| dc.date.issued | 2000 | |
| dc.identifier.uri | http://repository.iimb.ac.in/handle/2074/10416 | - |
| dc.description.abstract | The competitive arena today has shifted from price, quality, and promotion to speed and customer service. The emerging global and electronic economy has turned tradition on its head and placed the customer firmly in the control seat. | |
| dc.subject | Marketing management | |
| dc.subject | Customer service | |
| dc.title | Super intendance of customer kinship | |
| dc.type | Journal Article | |
| dc.pages | 19-22p. | |
| dc.vol.no | Vol.August | - |
| dc.journal.name | Business & Strategy | |
| Appears in Collections: | 2000-2009 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Shainesh_BS_2000_August.pdf | 753.59 kB | Adobe PDF | View/Open Request a copy |
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