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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/10423| Title: | Best mix for a market fix | Authors: | Kanagal, Nagasimha Balakrishna | Keywords: | Marketing management;Market fix | Issue Date: | 2000 | Abstract: | The technological initiatives in market research have reinforced its role in uncovering the surprise elements in the findings that makes it such an important asset in the marketing portfolio. Nagasimha Balakrishna Kanagal dwells upon the importance of information when it comes to managing uncertainty and risk | URI: | http://repository.iimb.ac.in/handle/2074/10423 |
| Appears in Collections: | 2000-2009 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Kanagal_STGM_2000_Jan-Feb.pdf | 618.93 kB | Adobe PDF | View/Open Request a copy |
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