Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/11323
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dc.contributor.authorKanagal, Nagasimha Balakrishna-
dc.date.accessioned2020-04-02T13:02:47Z-
dc.date.available2020-04-02T13:02:47Z-
dc.date.issued2016-
dc.identifier.issn0970-3896-
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/11323-
dc.publisherElsevier-
dc.subjectGold prices-
dc.subjectBrandequity-
dc.subjectFast moving consumer goods (FMCG)-
dc.subjectBrand association-
dc.subjectBrand loyalty-
dc.subjectCon-stant consumption-
dc.subjectConstant budget-
dc.subjectBig Data-
dc.subjectLocation-Based Social Network (LSBN)-
dc.subjectFinancial markets-
dc.subjectFinancial risks-
dc.titleEditorial: IIMB Management Review-
dc.typeEditorial-
dc.identifier.doi10.1016/J.IIMB.2016.02.004-
dc.pages1-2p.-
dc.vol.noVol.28-
dc.issue.noIss.1-
dc.journal.nameIIMB Management Review-
Appears in Collections:2010-2019
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