Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/11447| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jha, Mithileshwar | |
| dc.date.accessioned | 2020-04-06T13:21:15Z | - |
| dc.date.available | 2020-04-06T13:21:15Z | - |
| dc.date.issued | 2015 | |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/11447 | - |
| dc.description.abstract | This chapter discusses ethical marketing issues in India, Pakistan and Bangladesh. It is based on extant literature and personal experiences and insights of the author about marketing practices in the region. It identifies critical ethical principles relevant to the region from the perspective of Hinduism and Islam, two dominant religions. Some critical issues on ethical marketing are identified. A framework is offered for guiding future research in the domain, and implications for practitioners are discussed. | |
| dc.publisher | Elsevier | |
| dc.subject | Consciousness | |
| dc.subject | Dharma | |
| dc.subject | Ethics | |
| dc.subject | Ethics In Marketing | |
| dc.subject | Values | |
| dc.title | Ethical marketing: India, Pakistan and Bangladesh | |
| dc.type | Journal Article | |
| dc.identifier.doi | 10.1016/B978-0-08-100097-7.00004-0 | |
| dc.pages | 81-93p. | |
| dc.journal.name | Ethical and Social Marketing in Asia: Incorporating Fairness Management | |
| Appears in Collections: | 2010-2019 | |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.