Exploring green IT awareness and adoption among Indian students

Abstract

The effect of global warming on our environment has shifted the focus to green technologies worldwide. Subsequently, multiple research studies have attempted to assess awareness around the concept of "Green IT" in different countries. This study explored Green IT awareness, adoption and practice of Green IT among the Indian students' at leading universities and colleges. This study also explored the willingness of Indian students to pay for Green IT. Descriptive statistics, independent-samples t-test and Factor analysis were used to analyze the data. Findings suggest that Indian students are adequately aware of the terms related to Green IT and the specific reasons for its adoption. Moreover, results suggest that Indian students follow Green IT practices; largely dominated by those practices which promote "reducing paper consumption". However, there exist a significant percentage of Indian students who are willing to adopt Green IT, but the relatively higher cost of adoption seems to be an inhibitor.