Drivers of e-commerce/e-business success: constructs, antecedents & moderators in adoption of technology enabled products & services

Abstract

The success of E-business / E-commerce initiatives of brick and mortar organizations primarily depends on the acceptance and adoption of information technology based products and services by customers. In this paper the authors developed a framework based on available literature to understand what drives customer intention to adopt information technology enabled products and services. Using the technology acceptance model as a basis, the authors identify additional constructs; moderators and antecedents to better explain adoption. An approach to develop a detailed survey instrument is presented.