Analysis of the Indian art industry: an organizational perspective

Abstract

Creative cultural industries are those that produce tangible or intangible artistic and creative outputs, and which have a potential for wealth creation and income generation. All cultural industries use creativity, cultural knowledge, and intellectual property to produce products and services with social and cultural meaning. Industries that make use of cultural assets and skilled creative people can significantly benefit from the use of online social networks. Creative industries are typically characterized by a high level of product differentiation. For example, no artwork is like any other. Some of the products are reproducible, while others are not. The high degree of product differentiation is linked to symbolic content and also to the fact that cultural products contain some aspect of novelty that implies product innovation.