Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/12070
Title: | Predicting churn and NPAs in banking industry | Authors: | Nagadevara, Vishnuprasad | Keywords: | Data Mining;Banking Industry;Customer Churn;Support Vector Machines;Non-performing Assets | Issue Date: | 2013 | Publisher: | International Academy of Business and Ecomomics. | Abstract: | Banking industry has been collecting large amounts of information with respect to their customers in the recent years. This information can be used to build data mining models to address various issues such as risk management, portfolio management, trading, customer profiling, and customer relationship management etc. This paper demonstrates the effectiveness of such models in predicting customer churn and non-performing assets. | URI: | https://repository.iimb.ac.in/handle/2074/12070 | ISSN: | 1945-2950 2378-8674 |
DOI: | 10.18374/JIFS-13-1.10 |
Appears in Collections: | 2010-2019 |
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Nagadevara_JIFS_2013_Vol.13_Iss.1.pdf | 123.45 kB | Adobe PDF | View/Open Request a copy |
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