Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12194
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dc.contributor.authorJha, P C
dc.contributor.authorAggarwal, Remica
dc.contributor.authorDinesh Kumar, U
dc.contributor.authorGayathri, S
dc.date.accessioned2020-05-29T13:12:18Z-
dc.date.available2020-05-29T13:12:18Z-
dc.date.issued2019
dc.identifier.issn0975 - 8887
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/12194-
dc.description.abstractIn today’s competitive environment, marketing is critical to business success across all sectors. The challenge is even more pronounced in the financial sector and in order to survive and thrive in the financial crisis, it is required that these institutions should go for a revolutionized style of marketing known as real time marketing which involves conducting more focused inbound marketing campaigns and promoting the products to appropriate segments, at the right time and in the right place. The present research explores how financial institutions such as banks respond to real time marketing and the kind of inbound real time marketing offers by them which are usually governed by criteria such as income generation, age, family size etc.
dc.publisherFoundation of Computer Science (FCS)
dc.subjectMarketing
dc.subjectReal Time Marketing
dc.subjectInbound Marketing
dc.subjectAnalytics
dc.subjectPredictive Modeling
dc.titleConceptual framework for banking solutions based on real time marketing
dc.typeJournal Article
dc.identifier.doi10.5120/ijca2019919710
dc.pages51-54p.
dc.vol.noVol.177-
dc.issue.noIss.24-
dc.journal.nameInternational Journal of Computer Applications
Appears in Collections:2010-2019
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