Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/12229| Title: | Creating successful new products: challenges for Indian industry | Authors: | Krishnan, Rishikesha T Prabhu, Ganesh N |
Keywords: | Product development;Business entities;Consumer goods industries;Automobile manufacturers;Design engineering;Vendors;Technology;Product management;Product design | Issue Date: | 1999 | Publisher: | Sameeksha Trust | Abstract: | Firms in emerging markets face unique problems in new product development such as limited purchasing power, high price sensitivity, limited design skills and experience, lack of qualified vendors and inappropriate engineering resources. This article discusses these problems and suggests questions for further research | URI: | https://repository.iimb.ac.in/handle/2074/12229 | ISSN: | 0012-9976 2349-8846 |
| Appears in Collections: | 1990-1999 |
Show full item record
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.