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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12302| Title: | Marketing strategy: the challenge of the external environment by David Mercer, Sage Publications, 1998, 323p., £ 15.99 | Authors: | Kanagal, Nagasimha Balakrishna | Keywords: | Marketing management;Marketing strategy | Issue Date: | 1999 | Publisher: | Indian Institute of Management Bangalore | URI: | https://repository.iimb.ac.in/handle/2074/12302 | ISSN: | 0970-3896 |
| Appears in Collections: | 1975-1999 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Kanagal_IIMBMR_1999_Vol.11_Iss.2.pdf | 553.54 kB | Adobe PDF | View/Open |
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