Strategic alliances: building network relationships for mutual gain

Abstract

While many theories assume the success of alliances, author S. Shiva Ramu takes the opposite view, namely, that alliances also often fail. These failures occur, notes the author in Strategic Alliances, primarily because one of the partners begins to transgress the basic premises of the alliance. Through this book, CEO's and business executives will learn the essential factors required to ensure the successful management of alliances. Beginning with a discussion of the emergence and development of various types of networks and the associated theories, the author also provides the industry perspective in forming strategic alliances and probes in detail alliances in the functional areas of marketing and R&D. To enhance learning and application, the book presents country-specific experiences in building alliances, drawing examples from India, Canada, and Japan. Crisp and reader-friendly, Strategic Alliances shortens the learning curve for not only professionals such as CEO's and other business executives, but also for professionals in training and faculty preparing their students for experiences in international business.