Context of conversation with fashion artiste Manish Arora

Abstract

This note anchors Manish Arora's journey by placing it in the twin context of the fashion industry and that of internationalisation from an emerging economy. Creating and managing a fashion brand involves coping with the pecularities of the fashion industry. Further, Arora's success in gaining a toehold in the global fashion market throws light on the odds that companies from emerging economies face as they venture into advanced international markets.