Enhancing marketing performance: discussion

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12505

DC Field	Value	Language
dc.contributor.author	Mulky, Avinash G
dc.date.accessioned	2020-06-17T14:22:06Z	-
dc.date.available	2020-06-17T14:22:06Z	-
dc.date.issued	2008
dc.identifier.issn	0970-3896
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/12505	-
dc.description.abstract	Information about a round table discussion related to the topic of enhancing marketing performance is presented. The panelists included several notable people from corporate and academic field including Achal Raghavan, Bejoy George and Wolfgang Messner. The discussion focused on several topics such as marketing challenges faced by the emerging Indian multinational company, managing customer relationships and inbound customer marketing.
dc.publisher	Indian Institute of Management Bangalore
dc.subject	Marketing
dc.subject	International business enterprises
dc.subject	Customer relations
dc.subject	Marketing performance
dc.title	Enhancing marketing performance: discussion
dc.type	Discussion
dc.pages	423-435p.
dc.vol.no	Vol.20	-
dc.issue.no	Iss.4	-
dc.journal.name	IIMB Management Review
Appears in Collections:	2000-2009

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