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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12653| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Shainesh, G | - |
| dc.date.accessioned | 2020-06-23T15:08:54Z | - |
| dc.date.available | 2020-06-23T15:08:54Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.isbn | 9789352809585 | - |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/12653 | - |
| dc.publisher | SAGE Publications Pvt. Ltd. | - |
| dc.subject | Marketing management | - |
| dc.subject | Customer centricity | - |
| dc.subject | Business models | - |
| dc.subject | Market environment | - |
| dc.subject | Business policies | - |
| dc.title | Customer centricity in the digital age: rediscovering value | - |
| dc.type | Book Chapter | - |
| dcterms.isPartOf | Handbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth | - |
| dc.pages | 692p. | - |
| Appears in Collections: | 2010-2019 | |
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