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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12711| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Satyanarayana, H | - |
| dc.contributor.author | Prasanna, T M | - |
| dc.contributor.author | Shainesh, G | - |
| dc.contributor.editor | Heggde, Githa S | - |
| dc.contributor.editor | Shainesh, G | - |
| dc.date.accessioned | 2020-06-25T15:11:39Z | - |
| dc.date.available | 2020-06-25T15:11:39Z | - |
| dc.date.issued | 2014 | - |
| dc.identifier.isbn | 9789350625392 | - |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/12711 | - |
| dc.publisher | Excel Books | - |
| dc.subject | Marketing management | - |
| dc.subject | Online marketing | - |
| dc.subject | Digital marketing | - |
| dc.subject | Social media | - |
| dc.subject | E-Commerce | - |
| dc.title | Lifecycle of information on the web: implications for aggregator sites | - |
| dc.type | Book Chapter | - |
| dcterms.isPartOf | Social media marketing: emerging concepts and applications | - |
| dc.pages | 38-45p. | - |
| Appears in Collections: | 2010-2019 | |
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