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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12842| Title: | Addressing diversity: the marketing challenge in India |
| Authors: | Kumar, S Ramesh |
| Keywords: | Marketing management;Marketing challenge;Market strategy |
| Issue Date: | 29-Oct-2009 |
| Publisher: | Dow Jones & Company, Inc. |
| Description: | The Wall Street Journal, 29-10-2009 |
| URI: | https://repository.iimb.ac.in/handle/2074/12842 |
| Appears in Collections: | 2000-2009 |
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