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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12851| Title: | Creating and sustaining brands | Authors: | Kumar, S Ramesh | Keywords: | Marketing management;Marketing challenge;Market strategy;Branding;Brand management | Issue Date: | 11-Mar-2010 | Publisher: | Kasturi & Sons | Abstract: | Companies need to ensure that brands are in tune with the changing marketplace to maintain their grip…. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/Creating-and-sustaining-brands/article20017328.ece | Description: | The Hindu Businessline, 11-03-2010 | URI: | https://repository.iimb.ac.in/handle/2074/12851 |
| Appears in Collections: | 2010-2019 |
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