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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12852| Title: | Branding lessons from My Name is Khan | Authors: | Kumar, S Ramesh | Keywords: | Marketing management;Branding;Brand management | Issue Date: | 18-Mar-2010 | Publisher: | Kasturi & Sons | Abstract: | The movie uses a combination of attitudinal concepts anchored in a cultural environment… | Description: | The Hindu Businessline, 18-03-2010 | URI: | https://repository.iimb.ac.in/handle/2074/12852 |
| Appears in Collections: | 2010-2019 |
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