Beyond jugaad

Abstract

Jugaad is not the best solution that one could arrive at — it is sub-optimal. India needs to have a systematic approach to innovation. Innovation is a hot topic and so is India. No wonder then, jugaad has become a hot word too. From BusinessWeek to Harvard Business Review, Indian innovation is being equated with jugaad (or creative improvisation). One of us wrote a book recently called From Jugaad to Systematic Innovation emphasising why India has to move away from a jugaad mindset. Ironically, this book is being used to support the very notion that it questioned. We want to make the case for a move beyond jugaad. Read more at: https://www.business-standard.com/article/management/beyond-jugaad-111020700062_1.html