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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12907| Title: | Looking at the value of perception | Authors: | Kumar, S Ramesh | Keywords: | Marketing management;Value perception | Issue Date: | 20-Aug-2010 | Publisher: | Bennett, Coleman & Co. Ltd. | Abstract: | Value perception in a market like India needs to be analysed taking into consideration product categories and brands that have been part of the context for quite some time. If Fevistick and Ujala blue or Rasna concentrate soft drink are considered in the respective categories, consumers may probably perceive product delivery form has been instrumental in the success of these brands. Read more at: https://economictimes.indiatimes.com/industry/cons-products/fmcg/looking-at-the-value-of-perception/articleshow/6350670.cms?from=mdr | Description: | The Economic Times, 20-08-2010 | URI: | https://repository.iimb.ac.in/handle/2074/12907 |
| Appears in Collections: | 2010-2019 |
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