Yajna: the cardinal principle of sustainability

Abstract

It has become a fashion to talk about global recession these days. Newspapers, talk shows in TVs, business conferences and even family magazines make all out efforts to educate the masses about global recession and how it needs to be rectified and overcome at the earliest. If it gets delayed, we are told that economies will not grow, jobs will be lost, earning potential will come down, people may go without their necessities and so on. The solution to this problem is also available aplenty. The most dangerous of these is the dominant American prescription; shop till you drop. The logic is straightforward and simple. If you shop more, that will re-prime the consumption engine. Once that happens more manufacturing and more distribution of goods and services will happen. The economy will flourish and all lost jobs will resurface. One logical question that we may have is where is the money to fund this temporary consumption engine? The answer for that is also straightforward. We have the credit card industry to foot the bill for the time being...............