Different drivers: Why the Tatas succeeded with the Ace but not with the Nano

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/13040

DC Field	Value	Language
dc.contributor.author	Krishnan, Rishikesha T
dc.date.accessioned	2020-07-07T14:58:59Z	-
dc.date.available	2020-07-07T14:58:59Z	-
dc.date.issued	2012-05-26
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/13040	-
dc.description	Outlook Business, 26-05-2012
dc.description.abstract	One company, two contrasting experiences. Where the Nano has struggled to live up to its pre-launch hype, just a few years earlier, the success of the Ace caught Tata Motors completely by surprise. So much so that the company scrambled to set up a new plant to meet demand. Are there lessons to be learnt from these two extreme experiences?. Read more at: https://www.outlookbusiness.com/perspective/different-drivers-2215
dc.language.iso	en_US
dc.publisher	Outlook Publishing (India) Pvt.Ltd
dc.subject	Automobile industry
dc.subject	Tata motors
dc.title	Different drivers: Why the Tatas succeeded with the Ace but not with the Nano
dc.type	Magazine and Newspaper Article
dc.identifier.url	https://www.outlookbusiness.com/perspective/different-drivers-2215
dc.pages	16-17p.
dc.journal.name	Outlook Business
Appears in Collections:	2010-2019

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